Core Operating Rules

Our Research Methodology

Deep research behind the scenes. Simple language in front. Here is exactly how we evaluate products, score features, verify pricing, and handle commercial affiliate relationships.

The Golden Principle

"Affiliate commission should NEVER secretly determine our product recommendation."

If a top-performing product doesn't offer an affiliate link, we still recommend it as #1. Merit always comes first.

How Products Are Evaluated

1Specification Stripping & Hype Removal

We strip away marketing buzzwords (like "quantum filtration" or "space-grade cooling") and translate features into real numbers: CADR airflow rates, panel brightness nits, ISEER energy ratings, and actual battery watt-hours.

2Category-Specific Dimension Scoring

Every category uses weighted dimensions. For laptops: Performance (30%), Display (20%), Battery (20%), Build (10%), Value (20%). Scores are stored in our backend database so weight adjustments reflect across the site transparently.

3Indian Market Environmental Context

Products are judged specifically for Indian conditions: high summer ambient temperatures (45°C+), winter PM2.5 AQI spikes, local electricity tariffs, and brand service network reach across Indian tier-1 and tier-2 cities.

4Real Ownership Cost Analysis

We calculate 1-to-3 year running expenses — annual HEPA filter replacements, electricity bills, or spare part availability — before declaring a product "Best Value".

5No Fabricated Testing Claims

If we haven't hands-on tested a unit in our own workspace, we explicitly declare: "This assessment is based on published specifications, verified user evidence, and thermal data." We never fabricate lab measurements.